We are frequently asked how fans of #Hannibal can help increase the ratings. Whereas watching the episodes live or by DVR within 3 days is crucial for the show’s Nielsen ratings, those viewings are measured only for Nielsen families. So if you’re not a Nielsen family, your multiple viewings each week are not tracked by Nielsen. But … there is a way non-Nielsen families can increase ratings.
The Nielsen ratings also take into account tweets sent during the airing of each episode. And the good news is that everyone’s — not just Nielsen families’ — tweets count. Although the measurement of tweets is quite complicated, we do know that they are tracking tweets from unique tweeters. This means that fans who have not been sending tweets during Friday’s episodes can really make a difference! (And there’s an added bonus to live tweeting: interacting with the cast, producers and fans of Hannibal makes for a really entertaining evening. We promise.)
Let’s make a huge push to get as many fans as possible to send tweets using the hashtag #Hannibal during Friday’s broadcasts. We’ll start at 10 pm EDT and continue for the next few hours as the show airs across the U.S. Again, it is crucial that you use #Hannibal in your tweets to make sure they are counted. And encourage your friends and family members to do the same!
A little psychic driving of the Nielsen tweeting numbers never hurt anyone.